You’re a high-performing executive. You thrive on challenges, juggle multiple priorities, and consistently deliver results. But the relentless demands of your career can take a toll – on your productivity, your ability to manage stress, and even your cognitive function. You’re likely in your 50s or 60s, an age where future financial security is a concern, but so is your physical and mental capacity to enjoy the fruits of your labor. At iNform, we understand the unique pressures you face. Because we walk the same walk. Our founding directors, Max Martin and Nathan Harten know what it’s like to manage a business through good and tough times, and they have done it for over two decades, while maintaining great health themselves. So, we would love to introduce you to the iNform Approach to Optimised Executive Performance!

We’re not about quick fixes or fleeting trends. We’re about providing you with a sustainable, science-backed roadmap to optimise your healthspan and performance, so you can continue to excel in your career and life, with energy and focus.

The iNform Philosophy: Train Smarter, Live Better

Our approach is rooted in the iNform philosophy: empowering informed choices, prioritising optimisation over maximisation, and focusing on training smarter, not harder. We can’t have all dials turned to ‘10’ all the time! We recognize that your time is a valuable resource, so we emphasise efficiency and effectiveness in everything we do. Our goal is to equip you with the knowledge and strategies to achieve peak performance without sacrificing your well-being. We want to provide you with the information you need to make informed decisions to take control of your health. Our process, like that of a good business, is about management by the numbers. It starts with gathering the right information about you, ranging from your current aerobic fitness and strength, muscle mass, and daily health behaviours. We know which are the key metrics to ensure optimised executive performance, and once we have your specific goals and needs, we can chart your health journey.

The FESS Framework: Your Four Pillars of Peak Performance

We use the FESS framework: Food, Exercise, Stress Management, and Sleep. These four interconnected pillars form the foundation for achieving and sustaining optimal health and cognitive function.

• Food: We’ll help you move beyond restrictive diets to develop sustainable eating habits that fuel your brain and body, stabilize energy levels throughout the day, and support long-term health.
• Exercise: We design customized exercise programs that go beyond simply “working out.” We focus on improving your aerobic fitness, strength, and power – the key physical attributes that translate to enhanced cognitive function, increased resilience, and sustained productivity.
• Stress Management: We provide you with proven techniques to manage stress effectively, including practical strategies for building resilience in the face of demanding schedules and high-pressure situations.
• Sleep: We help you optimise your sleep habits, recognizing that quality sleep is a non-negotiable foundation for cognitive function, emotional regulation, and overall performance.

Boosting Productivity, Sharpening Your Mind

For busy executives, productivity isn’t just about putting in more hours; it’s about maximising output while minimising wasted effort. iNform’s approach can help you:

• Enhance Cognitive Function: Improve focus, attention, and decision-making speed through targeted exercise and stress management techniques.
• Increase Energy and Stamina: Sustain high levels of energy throughout the day, combating the afternoon slump and maintaining peak performance.
• Improve Resilience: Develop the mental and physical fortitude to handle stress, setbacks, and demanding situations with greater calm and composure.

The iNform Advantage: Your Partner in Optimisation

iNform provides a personalised approach of exercise physiology. And as a busy executive, our founding partners can offer you a tailored health coaching service to optimise your current, and future health and performance.

The iNform Approach to Optimised Executive Performance begins with a comprehensive assessment, including our Fitness Forecasting analysis, to understand your unique needs, goals, and current health status. From there, we develop a tailored plan that integrates seamlessly into your demanding lifestyle. We then work with you to implement the plan, track your progress, and make any necessary adjustments.

Take Control of Your Performance

Don’t let the demands of your career compromise your long-term health, cognitive function, and overall well-being. Contact iNform today to discover how our personalised approach can help you unlock your peak potential and sustain it for years to come.