just saw the new Australian anti-smoking campaign on TV “Path2Quit”, check it out at www.path2quit.com.au
Firstly, great campaign. simple and to the point. and needed, as we know that as a smoker you will lose, on average, 8 years of healthy life. At face value, it seems that investing heavily in the reduction of community wide smoking is a valid strategy as this is the lifestyle behaviour with the largest effect.
However, Physical inactivity is also a major player, with those that are generally inactive will lose an average of 6.5 years of healthy life.
There is a very interesting factor that is missing from this comparison however, and that is that more than twice as many Australians over the age of 14 years are inactive (7.3M) compared to the number of smokers in this age bracket (2.9M). If we do the sums, smoking Australians will collectively lose 23million years of healthy life… yes, you read that right! but inactive australians will lose 48million years of healthy life…
I wonder if we are investing twice the resources and legislative power to increasing the physical activity levels in this great country….?