The prevalence of ‘energy drinks‘ being sold nowadays is a massive concern to me. Even more concerning is the young demographic being targeted with such products.
Bright colours, crazy names, giant sized cans and marketing links to extreme activities create corporate appeal to these products. They have infiltrated service stations, supermarkets, clubs, bars and offices, with the promise of delivering a fast burst of extreme energy and outstanding performance.
Among the many ingredients found in energy drinks, there are two key elements that I want to focus on. (more…)
Each waking day there is a battle between our internal physiology and our external environment. In the modern western format, the advantage often lies with the external. Many of us who walk into an office (of varying description) experience the pressure of a tight schedule to fulfill where the expectation of a work-day is grafted around constant output.
I’m going to indulge my AFL bias, and suggest that if our work day were a football game, the match report might go something like this:
Heading into opposition territory, bottom placed Internal Physiology were always going to have a tough day up against ladder leader External Conditions. With the roof closed on External Environment Arena, the home side took early ascendancy with Caffeine and Email goaling in the opening minutes. Ringing Mobile was busy around the packs and provided further scoreboard pressure while Caffeine asserted dominance up forward slamming through a second goal before quarter time. (more…)